Agency promotion puts Beaujolais in paint packaging By David Gianatasio
- April 9, 2014, 1:25 PM EDT
- http://www.adweek.com/adfreak/first-wine-box-now-wine-can-156898
Raise your brushes and rollers to toast Lithuania’s McCann Vilnius, which recently packaged France’s famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion.
McCann says it wanted to show clients “that we are constantly reinventing ourselves and looking for a fresh perspective.”
The creative concept began with a discussion about how the annually anticipated Beaujolais stains drinkers’ teeth and lips purple. So the paint cans include a color chart showing how much you’ll need to drink to achieve a specific hue.
For the promo, bags filled with wine were placed inside the tins, so there’s no fear of a metallic taste. If you’re in Lithuania, pick up a few when you head out to paint the town red!
Via Design Taxi.
